Emanuele Cappellano

Critic
DISC Type : C

Chief Operating Officer (COO) for Enlarged Europe & European Brands at Stellantis

Italy

Overview

Emanuele Cappellano is the Chief Operating Officer for Enlarged Europe and Head of Stellantis Pro One, the companys commercial vehicles unit. A long-tenured executive who started with FCA in 2002, he has deep experience in the South American market, having served as both CFO and COO there. He holds a Masters from Università degli Studi di Torino.

He played an active role in two pivotal industry consolidations: the Fiat-Chrysler merger in Europe and the global merger between FCA and Groupe PSA that created Stellantis.

Personality Overview

Critic

Negotiator

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Brand Differentiation
In recent interviews, he has emphasized the priority of strengthening the unique identity of each brand within the Stellantis portfolio to drive growth and avoid uniformity.
Automotive Growth Strategy
He has explicitly stated that his primary mandate is to return Stellantis to growth through its brands, products, and a strong ecosystem of dealers, suppliers, and employees.
EV Market Challenges
He is vocal about the lack of natural consumer demand for electric vehicles without subsidies, noting that current regulations are shrinking profit margins for automakers.

Media Appearances

Emanuele Cappellano, Stellantis NV: Profile and Biography. Featured in Bloomberg

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Cappellano (Stellantis): "We support the growth of all our ...". Featured in Il Sole 24 Ore

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Emanuele Cappellano to head up Stellantis Europe. Featured in Electrive.com

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Work History

10-2025
Chief Operating Officer (COO) for Enlarged Europe & European Brands at Stellantis
6-2025
Head of Stellantis Pro One at Stellantis
11-2023 - 10-2025
Chief Operating Officer (COO) for South America at Stellantis South America
10-2021 - 10-2023
North America CEO and Group Strategy & Corporate Development Director at Marcolin
3-2021 - 9-2021
CFO LATAM and Head of Financial Services at Stellantis Latam

Education

2003 - 2005
Master from Università degli Studi di Torino
1996 - 2001
Degree in Business Economics from Università Ca'​ Foscari Venezia

More Information

Social Presence :

Prographics :

Exp : 11 Location : Italy Job Level : Leadership Designation : Chief Operating Officer (COO) for Enlarged Europe & European Brands at Stellantis
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Insights For Selling To Emanuele

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emanuele is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Emanuele

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Emanuele move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Emanuele take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Emanuele

Personality Compatibility


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