Emem U.

Energizer
DISC Type : I

Engagement Manager, Commercial Insights & Analytics at OptimizeRx

New York, New York, United States

Overview

Emem is an Engagement Manager at OptimizeRx specializing in commercial insights and analytics for the healthcare sector. Her expertise covers commercial strategy and data analysis for biotech and pharma, with experience in therapeutic areas like Neurology and Oncology. She holds a Bachelors from New York University and is a Thompson Bartlett Engineering Fellow.

Emem maintains a strong connection to her alma mater, New York University, particularly its Tandon School of Engineering. Her certifications in GDPR and CPR suggest an interest in data privacy regulations and personal preparedness, showcasing a detail-oriented and responsible nature outside of her core professional role.

As a student, she was awarded the Thompson Bartlett Engineering Fellowship, an honor for outstanding female students pursuing research in engineering.

Personality Overview

Believer

Enthusiastic

Informal

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Life Science Commercialization
Her career focuses on go-to-market strategy and supporting strategic decisions across the entire lifecycle of drug development for biopharmaceutical companies.
Healthcare Data Analytics
Her roles consistently involve using authenticated data for audience modeling, Rx impact analyses, market opportunity sizing, and patient flow modeling.
Multi-Channel Marketing
At IQVIA, she developed solutions for multi-channel marketing programs across TV, digital display, social media, and search to solve client problems.

Media Appearances

Emem has no verified media appearances

Work History

6-2024
Engagement Manager, Commercial Insights & Analytics at OptimizeRx
8-2023 - 6-2024
Digital Enablement COE Consultant at IQVIA
12-2022 - 8-2023
Commercial Strategy, Business Insights & Analytics Consultant at Envision Healthcare LLC
10-2021 - 12-2022
Commercialization Insights Consultant at Deallus
11-2018 - 10-2021
Associate Consultant, Commercial Analytics at Prescient Healthcare Group

Education

2014 - 2018
Bachelor’s Degree from New York University

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Middle Designation : Engagement Manager, Commercial Insights & Analytics at OptimizeRx
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Insights For Selling To Emem

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emem is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Emem

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Emem move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Emem take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Emem

Personality Compatibility


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