Emi Yoshii

Questioner
DISC Type : c

Director, Category Strategy at Etsy

New York, New York, United States

Overview

Emi has no verified overview

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Emi has no verified topics they care about

Media Appearances

Emi has no verified media appearances

Work History

3-2024
Director, Category Strategy at Etsy
11-2023 - 3-2024
Senior Manager, Global Insights & Vertical Strategy at Etsy
9-2021 - 1-2024
Senior Manager, Consumer Insights & International at Etsy
11-2015 - 11-2016
Merchandising Associate at AERIN
3-2014 - 10-2015
Merchandising Coordinator at AERIN

Education

2009 - 2013
Bachelor of Arts (B.A.) from Boston College
2005 - 2009
High School Diploma from The American School in Japan

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Category Strategy at Etsy
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Insights For Selling To Emi

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emi is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Emi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emi move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Emi take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Emi

Personality Compatibility


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