Emil Bach Sørensen

Critic
DISC Type : C

Kommunikations- og marketingansvarlig at InstallatørPartner

Aarhus, Central Denmark Region, Denmark

Overview

Emil Bach Sørensen is a communications and marketing manager at InstallatørPartner with over nine years of experience in digital marketing across multiple countries. He has deep expertise in the construction and sanitary industries and holds an MA in Communication and Media Studies from Aalborg University.

Outside of work, Emil demonstrates a passion for sustainability, notably by authoring a childrens book focused on water conservation. His interests also include business insights from Harvard Business Review and space exploration, reflecting a broad curiosity and forward-thinking mindset.

He is the author of an award-winning childrens book on sustainable water consumption, which has been translated into more than 10 languages.

Personality Overview

Negotiator

Information Seeker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Partnership Marketing
His current role at InstallatørPartner focuses on building a bridge between members and corporate partners, highlighting his expertise in creating mutually beneficial collaborations.
Member Engagement
At Kop & Kande, he spearheaded a project sending 135, 000 personalized video greetings to customers, demonstrating a commitment to innovative, data-driven member outreach.
Creative Campaigns
Co-authored the Advertising Effectiveness Award-winning case for an unconventional Interflora campaign, showing a flair for memorable and effective marketing experiments.

Media Appearances

Emil has no verified media appearances

Work History

2-2026
Kommunikations- og marketingansvarlig at InstallatørPartner
8-2024 - 2-2026
Team Lead Communications at Kop & Kande
8-2018 - 8-2024
Digital Marketing Manager (Nordic & Baltic) at GROHE
5-2018 - 8-2018
Content Manager at GROHE
9-2015 - 4-2018
Content Manager at Brandhouse

Education

2013 - 2015
MA from Aalborg University
2016 - 2017
Diploma from EK - Erhvervsakademi København

More Information

Social Presence :

Prographics :

Exp : N/A Location : Aarhus, Central Denmark Region, Denmark Job Level : N/A Designation : Kommunikations- og marketingansvarlig at InstallatørPartner
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Insights For Selling To Emil

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emil is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Emil

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Emil move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Emil take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Emil

Personality Compatibility


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