Emil Rask Aastrup

Enthusiast
DISC Type : i

Building Experience Specialist at the LEGO Group

Odense, Region of Southern Denmark, Denmark

Overview

Emil is a Building Experience Specialist at the LEGO Group, leveraging his Masters in Product Development and Innovation from the University of Southern Denmark. His background includes developing circular plastic products, software testing, and a focus on creating fantastic user experiences.

Emil is deeply passionate about his work, calling his position at the LEGO Group his "dream job. " His past involvement in designing components for a Formula Student race car demonstrates a hands-on passion for engineering that extends beyond his formal roles.

Unique fact: For his masters thesis, he specialized in developing circular plastic food packaging, merging sustainability with design and business.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

User Experience
His current role at LEGO and past work at Airwalle centers on creating the best possible product and building experiences for the end-user.
Circular Economy
He developed circular plastic products as part of his master's thesis, focusing on sustainability, design, and EPR regulations.
Product Innovation
Holds a Master's degree in Product Development and Innovation and has a consistent history of working on new product concepts.

Media Appearances

Building Developer Experiences at the LEGO Group, brick by brick. Featured in YouTube

See Now

Work History

1-2026
Building Experience Specialist at the LEGO Group
2-2025 - 5-2025
Circular Product Developer at Plus Pack
10-2023 - 12-2024
Product Developer at Airwallet
8-2023 - 1-2024
Ambassadør at Det Tekniske Fakultet, Syddansk Universitet
9-2022 - 12-2022
Monocoque Designer at Lund Formula Student

Education

2020 - 2025
Civilingeniør from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 2 Location : Odense, Region of Southern Denmark, Denmark Job Level : Junior Designation : Building Experience Specialist at the LEGO Group
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Insights For Selling To Emil

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emil is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Emil

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Emil move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Emil take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Emil

Personality Compatibility


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