Diana Llanos

Inquirer
DISC Type : cd

Procurement Director at the LEGO Group

Vejle, Region of Southern Denmark, Denmark

Overview

Diana Llanos is a transformational leader with over 15 years of experience in strategic and project procurement, primarily within the wind energy sector. Now a Procurement Director at the LEGO Group, she holds an MSc from The University of Freiburg. Colleagues describe her as positive, open-minded, and result-oriented.

She is passionate about making a meaningful impact, transitioning from a 13-year career in renewable energy to her current role focused on enabling childrens learning through play. Diana is known for her collaborative and communicative approach, fostering strong teamwork and synergy in demanding environments.

After 13 years powering the world with wind energy at Siemens, she pivoted to the LEGO Group to help build the future through play.

Personality Overview

ROI Conscious

Upfront

Demanding

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Strategic Procurement
Her entire career is focused on procurement leadership, from global commodity management at Siemens to her current Director role at the LEGO Group.
Energy Transition
She spent 13 years in procurement for Siemens Wind Power, showing a long-standing commitment to renewable energy and its supply chain.
Learning Through Play
Expressed her excitement about joining the LEGO group to "play your role on enabling kids learning through play," aligning her career with this mission.

Media Appearances

Diana has no verified media appearances

Work History

3-2026
Procurement Director at the LEGO Group
10-2024 - 3-2026
Head of Procurement Offshore Platforms at Siemens Gamesa
1-2023 - 6-2025
Head of Procurement Service (ND&I) at Siemens Gamesa
5-2020 - 1-2023
Head of Procurement Offshore Service Logistics at Siemens Gamesa
3-2017 - 5-2020
Global Commodity Manager Offshore Project Procurement at Siemens

Education

10-2021 - 2-2022
Maximizing your leadership potential from INSEAD
2009 - 2011
MSc from The University of Freiburg

More Information

Social Presence :

Prographics :

Exp : 17 Location : Vejle, Region of Southern Denmark, Denmark Job Level : Mid-senior Designation : Procurement Director at the LEGO Group
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Diana

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Diana take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Diana

Personality Compatibility


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