Emiliano Lucas is the Director General of Vita Veta, where he leads the companys integral strategy, brand positioning, and national market expansion. He holds a degree in Marketing from Tecnológico de Monterrey and is responsible for curating the companys portfolio of European wood veneers.
Vita Veta is described as the first gallery of natural wood veneers in Mexico and Latin America.
Emiliano Lucas
Director general at Vita Veta
Mexico City, Mexico
Overview
Topics They Care About
Brand Presentation
He is focused on elevating the brand's image, ensuring it is projected professionally and attractively to architects, designers, and interior designers.
European Wood Veneers
His role involves the selection and curation of the company's core product, a portfolio of high-quality European wood veneers, treating each one as a work of art.
Strategic Growth
As Director General, he is in charge of the company's overall strategy, focusing on commercial development and expansion within the national market.
Media Appearances
Emiliano has no verified media appearances
Work History
1-2025
Director general at Vita Veta
Education
8-2023 - 8-2027
Licenciatura en Mercadotecnia from Tecnológico de Monterrey
More Information
Social Presence :
Prographics :
Exp : 1
Location : Mexico City, Mexico
Job Level : Mid-senior
Designation : Director general at Vita Veta
