Emilie Benoit-Vernay

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Director of Sales EMEA at Shopify

Lyon, Auvergne-Rhône-Alpes, France

Overview

Emilie Benoit-Vernay is the Revenue Director for EMEA at Shopify, where she leads revenue-generating teams and drives scale and innovation. Her extensive background includes managing and growing Shopifys partner ecosystem across Europe. She holds an International Masters in Management from SKEMA Business School and certifications from INSEAD.

While her public profile is focused on her professional achievements in the tech and e-commerce sectors, she is recognized for her significant contributions to the industry. Her career reflects a deep commitment to empowering merchants and partners to foster growth within the commerce landscape.

She was nominated for the "Prix de la Femme d’influence économique 2020" (Economic Woman of Influence Award 2020).

Personality Overview

ROI Conscious

Demanding

Hard To Convince

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

EMEA Commerce
As Revenue Director for EMEA, she is responsible for driving growth and supporting merchants and partners in a region that represents 27% of Shopify's merchant base.
AI in Commerce
She shares insights on how "agentic commerce" and AI are reshaping consumer discovery and purchasing habits, emphasizing the need for trust and identity in this new era.
Future of Retail
Actively discusses future shopping predictions, including the personalization of loyalty programs and the convergence of online and in-person retail experiences.

Media Appearances

Shopify revamps EMEA team for growth. Featured in Startup Magazine (UK)

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Shopify: Emilie Benoit‑Vernay takes over as Director of Partnerships EMEA. Featured in FashionNetwork.com

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Émilie Benoit-Vernay, Shopify : Réinventer l'expérience e .... Featured in YouTube

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Work History

12-2025
Director of Sales EMEA at Shopify
1-2024 - 12-2025
Director of Partnerships EMEA at Shopify
2-2022 - 2-2024
Head of Southern Europe Partnerships at Shopify
11-2018 - 2-2024
Country Manager France at Shopify
8-2015 - 3-2018
Strategic Business Development Manager - France at The Other Store - The OZ

Education

2000 - 2003
International Masters In Management from SKEMA Business School
1998 - 2000
Bi - Deug from Université Paris Nanterre

More Information

Social Presence :

Prographics :

Exp : 21 Location : Lyon, Auvergne-Rhône-Alpes, France Job Level : Mid-senior Designation : Director of Sales EMEA at Shopify
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Insights For Selling To Emilie

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emilie is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Emilie

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emilie move?

  • Their decision making speed is somewhere in the middle.
  • Can Emilie take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Emilie

Personality Compatibility


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