Emily Arrowsmith

Questioner
DISC Type : c

Senior eCommerce Content Manager at Mars

Leeds, England, United Kingdom

Overview

Emily Arrowsmith leads the EU Digital Commerce Content team at Mars Pet Nutrition. She has progressed through several e-commerce marketing and content roles within Mars, demonstrating expertise in content strategy, retail media, and SEO. She holds a Bachelor of Arts from the University of Leeds and is certified in telling stories with data.

Emily is a supportive and connected individual who actively promotes her friends professional endeavors online. She appears to have strong ties to the Leeds area, as she engages with the local community in her social media posts. She is also committed to professional development, recently attending a marketing conference.

Unique fact: Emily is passionate about the evolution of e-commerce and is actively exploring the impact of AI on search.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

eCommerce Content
Leads the European digital content team for Mars Pet Nutrition, having been promoted into the role after managing eCommerce content, showing it is her core expertise.
AI in eCommerce
She has a public interest in how AI search is evolving the world of e-commerce and recommends experts on the subject to her network.
Retail Media
A key skill listed in her professional profile. She recently attended the OMR conference, focusing on projects within the Amazon advertising pipeline.

Media Appearances

Emily has no verified media appearances

Work History

10-2024
Senior eCommerce Content Manager at Mars
5-2022 - 10-2024
European eCommerce Digital Activation Manager at Mars
7-2020 - 4-2022
European eCommerce Marketing Executive at Mars
1-2019 - 7-2020
European Artwork Deployment Expert - Natural Brands at Mars
1-2017 - 1-2019
European Artwork Deployment Expert - Care & Treats at Mars

Education

Bachelor of Arts (BA) from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 11 Location : Leeds, England, United Kingdom Job Level : Middle Designation : Senior eCommerce Content Manager at Mars
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Emily

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Emily take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Emily

Personality Compatibility


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