Emily G.

Energizer
DISC Type : I

Brand Manager - Arla Big Milk & Arla B.O.B. at Arla Foods

United Kingdom

Overview

An experienced marketer and Brand Manager at Arla Foods, responsible for the Arla Big Milk and Arla B. O. B. brands. A graduate of Newcastle University with a First Class Honours degree in Marketing and Management, she has a diverse background across FMCG, retail, automotive, and technology, with a passion for driving growth.

She recently completed the Advertising Principles Explained course, where she explored the evolving distinction between showmanship and salesmanship in creative fields.

Personality Overview

Enthusiastic

Full Of Energy

Believer

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Brand Management
Leads strategy for major dairy brands, Arla Big Milk and Arla B. O. B. , focusing on driving meaningful growth through creative and commercially-aware marketing.
Creative Advertising
Invested in understanding advertising's evolution, recently studying the dynamic between 'showmanship and salesmanship' to enhance creative effectiveness.
FMCG Sector
Deeply rooted in the FMCG industry, with experience at Arla Foods and a stated interest in major players like Procter & Gamble and Unilever.

Media Appearances

Emily has no verified media appearances

Work History

1-2026
Brand Manager - Arla Big Milk & Arla B.O.B. at Arla Foods
5-2023 - 1-2026
Assistant Brand Manager - Arla Big Milk at Arla Foods
11-2022 - 8-2023
Content Planner at Asda
8-2021 - 2-2023
Content Coordinator - Organic Social at Asda
11-2020 - 8-2021
Marketing Executive at Healthcare Gateway

Education

2016 - 2020
BSc Marketing and Management with placement from Newcastle University
2009 - 2016
Education details unavailable from Grammar school at leeds

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Middle Designation : Brand Manager - Arla Big Milk & Arla B.O.B. at Arla Foods
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Emily

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Emily take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Emily

Personality Compatibility


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