Emily Lange

Captain
DISC Type : DS

EVP & Chief Marketing Officer at RealResponse

Washington, District of Columbia, United States

Overview

Emily Lange is the EVP and Chief Marketing Officer at RealResponse, specializing in brand transformations for SaaS and EdTech companies. A member of the Fast Company Impact Council, she holds an MBA from UNC Kenan-Flagler, an M. A. from Yale, and a B. S. from Penn State.

Outside of work, Emily has a lifelong passion for volleyball, a sport she played growing up. She maintains a strong interest in the evolution of higher education and the business of college athletics, frequently sharing insights and commentary on leadership and transformation within the sector.

Emily considers volleyball to be "her" sport and has enjoyed business partnerships related to her personal passion.

Personality Overview

Dynamic But Sincere

Output-Driven

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Student Safety & Integrity
As CMO of RealResponse, she is focused on providing tools for students and athletes to anonymously report concerns around safety, discrimination, and integrity issues like illegal gambling.
EdTech Marketing
Her career is centered on marketing SaaS technology solutions in education, with leadership roles at EdTech firms like RealResponse, Huron, and Blackboard.
Higher Education Trends
Her social media activity shows a consistent interest in the leadership challenges, risks, and transformational changes occurring within higher education.

Media Appearances

Emily has no verified media appearances

Work History

5-2023
EVP & Chief Marketing Officer at RealResponse
8-2016 - 5-2023
Education & Digital Marketing Leader / Education CMO at Huron
8-2010 - 7-2016
Senior Director at Blackboard
11-2008 - 9-2010
VP, Client Services at ENC Strategy
3-2008 - 10-2009
Director, Client Services at ENC Strategy

Education

M.A. from Yale University
B.S. from Penn State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : EVP & Chief Marketing Officer at RealResponse
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Emily

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Emily take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Emily

Personality Compatibility


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