Emily Malis Greathouse, MBA

Observer
DISC Type : ic

Director, Market Research at G2

United States

Overview

As Director of Market Research at G2, Emily Malis Greathouse leverages her MBA from Georgia Institute of Technology to lead her team in analyzing the B2B software landscape. She is an analytical, business-driven professional responsible for identifying emerging trends and defining new software categories, particularly within AI and automation.

Emily is deeply committed to her community through extensive involvement with Girls on the Run, where she volunteers, coaches, and serves on the young professionals board. She is an avid runner who participates in half marathons and also enjoys hiking, concerts, and music festivals in her free time.

She has organized the annual G2 Gives 5K charity run, directly benefiting Girls on the Run-Chicago.

Personality Overview

Assertive

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Emerging AI Software
Her team at G2 identifies and creates categories for new technologies like AI agents, AI Security, and low-code machine learning platforms.
Software Taxonomy
Leads the team at G2 responsible for researching, evaluating, and creating new software categories to reflect emerging trends and evolving buyer needs.
Youth Empowerment
Is deeply involved with Girls on the Run as a volunteer, coach, and young professionals board member, showcasing a passion for empowering young girls.

Media Appearances

Driving Customer Advocacy with G2: A Masterclass from Katlin Hess featuring Emily Malis Greathouse. Featured in G2 Learn

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Emily Malis Greathouse – Author Page, G2 Research Insights. Featured in G2 Research

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Emily Malis Greathouse - G2 Newsroom. Featured in G2 Newsroom

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Work History

8-2022
Director, Market Research at G2
7-2021 - 9-2022
Senior Manager, Market Research at G2
11-2019 - 7-2021
Market Research Manager and Research Principal (Marketing & Digital Advertising) at G2
4-2019 - 11-2019
Research Principal, Marketing and Digital Advertising at G2
5-2018 - 4-2019
Marketing Manager at BDO USA, LLP

Education

2015 - 2017
Master of Business Administration (MBA) from Georgia Institute of Technology
2009 - 2013
Bachelor of Science in Business Administration from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 14 Location : United States Job Level : Mid-senior Designation : Director, Market Research at G2
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Emily

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Emily take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Emily

Personality Compatibility


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