Emily Malis Greathouse, MBA in

Emily Malis Greathouse, MBA

Observer · DISC type ic
Director, Market Research at G2
📍 United States

As Director of Market Research at G2, Emily Malis Greathouse leverages her MBA from Georgia Institute of Technology to lead her team in analyzing the B2B software landscape. She is an analytical, business-driven professional responsible for identifying emerging trends and defining new software categories, particularly within AI and automation.

Emily is deeply committed to her community through extensive involvement with Girls on the Run, where she volunteers, coaches, and serves on the young professionals board. She is an avid runner who participates in half marathons and also enjoys hiking, concerts, and music festivals in her free time.

She has organized the annual G2 Gives 5K charity run, directly benefiting Girls on the Run-Chicago.

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Experience
14 Years
Current Role
Director, Market Research
Job Level
Mid-senior
Location
United States
Personality Overview

How Emily shows up

Assertive
Curious
Example Seeker

They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Priorities

Topics Emily cares about

Emerging AI Software
Her team at G2 identifies and creates categories for new technologies like AI agents, AI Security, and low-code machine learning platforms.
Software Taxonomy
Leads the team at G2 responsible for researching, evaluating, and creating new software categories to reflect emerging trends and evolving buyer needs.
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Career

Work history

8-2022
Director, Market Research
G2
7-2021 - 9-2022
Senior Manager, Market Research
G2
11-2019 - 7-2021
Market Research Manager and Research Principal (Marketing & Digital Advertising)
G2
4-2019 - 11-2019
Research Principal, Marketing and Digital Advertising
G2
5-2018 - 4-2019
Marketing Manager
BDO USA, LLP
In the press

Media appearances

Driving Customer Advocacy with G2: A Masterclass from Katlin Hess featuring Emily Malis Greathouse. Featured in G2 Learn
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Emily Malis Greathouse – Author Page, G2 Research Insights. Featured in G2 Research
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Education
2015 - 2017
Master of Business Administration (MBA)
Georgia Institute of Technology
2009 - 2013
Bachelor of Science in Business Administration
Georgia Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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