Emily Rule in

Emily Rule

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Senior Finance Business Partner - Group at Arriva Group
📍 Alnwick, England, United Kingdom

Emily is an experienced Chartered Accountant and strategic finance professional, currently serving as a Senior Finance Business Partner at Arriva Group. Her career includes leading a multi-million pound financial transformation project at Sage and significant experience in commercial and strategic finance roles. She is a graduate of the University of Stirling.

Emily is a proven entrepreneur, having founded the luxury home fragrance business, Notes of Northumberland. She built the company from an idea into a £1. 5M turnover business with 23 employees, drawing inspiration from the people, places, and pastimes of her local region.

She successfully grew her own company from her kitchen table and sold it to a multinational fragrance house in early 2025.

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Experience
17 Years
Current Role
Senior Finance Business Partner - Group
Location
Alnwick, England, United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Emily cares about

Entrepreneurial Growth
Founded, scaled, and successfully exited her own luxury home fragrance business, growing it from the ground up to a £1. 5M turnover.
Financial Transformation
Led a multi-million pound financial transformation project at Sage, defining unified metrics and systems for a global company.
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Career

Work history

9-2025
Senior Finance Business Partner - Group
Arriva Group
6-2018 - 2-2025
Founder/CFO
Notes of Northumberland
3-2016 - 6-2018
Finance Transformation Project Lead
Sage
9-2014 - 3-2016
Global FP&A - Group Planning & Insight Manager
Sage
10-2012 - 5-2014
Senior Commercial Manager
Homes and Communities Agency
In the press

Media appearances

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Education
2000 - 2004
BAcc (Hons) Accountancy
University of Stirling
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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