Emily (Sabbah) Taggart

Enthusiast
DISC Type : i

IBM Research Sr. Events Leader at IBM

Yorktown Heights, New York, United States

Overview

Emily Taggart is a forward-thinking events marketing leader with over 15 years of experience, currently leading the IBM Research Events Team. She excels in strategic planning and designing innovative event experiences that boost revenue and brand awareness. Colleagues describe her as a true leader who is organized, creative, and kind.

Emilys professional life is deeply connected to IBM, a company where her father was also a long-serving executive. This personal history fuels her passion for the brands legacy. Outside of her direct professional sphere, she has also expressed an interest in The Walt Disney Company, another iconic brand.

Her father is Daniel Sabbah, a retired 40-year IBM executive who was instrumental in creating the companys cloud platform.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Innovative Event Design
Her focus is on designing innovative formats and experiences to showcase emerging technologies and connect with audiences, as seen in her work at both IBM and Blue Yonder.
Sponsorship Programs
She has direct experience crafting and reimagining major sponsorship prospectuses, as demonstrated by her work on the ICON 2024 program for Blue Yonder.
Showcasing Technology
Her current role is dedicated to building a strategy to showcase amazing emerging technologies from IBM Research, a group she says holds a special place in her history.

Media Appearances

Emily has no verified media appearances

Work History

1-2025
IBM Research Sr. Events Leader at IBM
7-2023 - 11-2024
Sr. Manager Global Events - Expo & Industry Events at Blue Yonder
9-2021 - 4-2023
Associate Director, Team Lead, US Industry Events Manager at Kyndryl
7-2019 - 9-2021
IBM Services Worldwide Event & Social Media Strategist at IBM
4-2017 - 7-2019
Watson Marketing Worldwide Event Strategist at IBM

Education

2003 - 2007
BS from California State Polytechnic University-Pomona

More Information

Social Presence :

Prographics :

Exp : 13 Location : Yorktown Heights, New York, United States Job Level : Mid-senior Designation : IBM Research Sr. Events Leader at IBM
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Emily

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Emily take some risk or not?

  • They can take some low-probability risks if needed.

You And Emily

Personality Compatibility


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