Emily Shepperd

Collaborator
DISC Type : is

Chief Operating Officer at Financial Conduct Authority

Royal Tunbridge Wells, England, United Kingdom

Overview

Emily Shepperd is the Chief Operating Officer and Executive Director at the Financial Conduct Authority, leveraging extensive global financial services experience from roles like EMEA COO at BNY Mellon. She specializes in regulatory remediation, operational simplification, and transforming business performance. Shepperd holds a Masters degree from Cass Business School.

She describes her career move from banking to financial regulation as being a "Poacher turned Gamekeeper, " a common reaction she received from former colleagues.

Personality Overview

Good Listener

Consensus Builder

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Corporate Culture
A central theme in her speeches, linking a healthy culture directly to consumer protection, market conduct, and business resilience under new regulatory standards.
Consumer Protection
Actively promotes the UK's Consumer Duty principles, highlighting initiatives like the 'Firm Checker' as a way to empower consumers and build trust in the market.
AI in Finance
As a public speaker on the topic, she advocates for firms to explore AI's impact while keeping its regulatory and ethical implications in mind.

Media Appearances

Inside FCA Podcast: Emily Shepperd on agile regulation. Featured in Financial Conduct Authority

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Financial Conduct Authority's … - Following the Rules. Featured in Apple Podcasts

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Work History

3-2021 - 12-2025
Chief Operating Officer at Financial Conduct Authority
3-2021 - 4-2025
Executive Director - Authorisations at Financial Conduct Authority
11-2018 - 2-2021
Interim Director - Customer Services & Change at Aegon
7-2016 - 9-2017
Co Chair Technology and Operations Group at AFME (Association for Financial Markets in Europe)
4-2015 - 11-2017
Group Chief Operating Officer, EMEA at BNY Mellon

Education

1997 - 1999
Master's degree from Cass Business School
1997 - 1999
MBA from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 28 Location : Royal Tunbridge Wells, England, United Kingdom Job Level : N/A Designation : Chief Operating Officer at Financial Conduct Authority
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • If possible, involve their colleagues in the sales process
  • Show genuine interest in solving their problems

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Emily

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Emily take some risk or not?

  • They probably won’t put a lot at risk.

You And Emily

Personality Compatibility


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