Emily Watts

Inspirer
DISC Type : id

B2B Marketing Manager at LV=

Greater Bournemouth Area, United Kingdom

Overview

Emily is a B2B Marketing Manager at LV=, specializing in personal protection products for financial advisers. A Bournemouth University graduate with a unique Certificate in Mortgage Advice, she focuses on ROI-driven campaigns. Colleagues describe her as hard-working, dedicated, creative, and organized.

Outside of work, Emily is passionate about community involvement and fundraising. She has supported organizations like Julias House Childrens Hospices through charity events and previously interned at the disability charity Diverse Abilities, showing a strong commitment to supporting important causes.

She holds a Certificate in Mortgage Advice and Practice (CeMAP®), demonstrating deep knowledge of the financial products she markets.

Personality Overview

Generous

Achievment Oriented

Charming & Persuasive

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

B2B Marketing
Her entire career is focused on developing and managing multi-media B2B marketing campaigns, specifically within the financial services sector.
Income Protection
She has a special interest in marketing income protection products and recently highlighted a powerful personal story on the topic from a conference she attended.
Financial Adviser Needs
Her campaigns are specifically targeted towards financial advisers, showing a deep understanding of their motivations and the needs of their end customers.

Media Appearances

Emily has no verified media appearances

Work History

4-2022
B2B Marketing Manager at LV=
3-2021 - 4-2022
Senior B2B Marketing Executive at LV=
7-2018 - 3-2021
B2B Marketing Executive at LV=
12-2017 - 7-2018
Product & Marketing Co-ordinator at Mortgage Intelligence UK
9-2016 - 12-2017
Marketing Assistant at Mortgage Intelligence UK

Education

2012 - 2016
Business Studies with Marketing from Bournemouth University
2006 - 2012
A Levels from Parkstone Grammar School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Bournemouth Area, United Kingdom Job Level : Middle Designation : B2B Marketing Manager at LV=
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Emily

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Emily take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Emily

Personality Compatibility


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