Emily Wraight

Inspirer
DISC Type : di

Corporate - Commercial Business Development Manager - New Business at Lyreco UK and Ireland

Chester, England, United Kingdom

Overview

Emily is a New Business Development Manager at Lyreco UK & Ireland, specializing in building long-term B2B partnerships. She focuses on complex sales and aligning workplace solutions with corporate objectives in sustainability and digital innovation. Her background includes commercial development and key account management.


Her experience includes a role as Sponsorship Sales Manager for The Northern Design Awards, showcasing a unique background in event and creative industry sales.

Personality Overview

Fast Adopter

Decisive

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Corporate Sustainability
Her role explicitly involves helping clients embed sustainable practices, which is a core strategic priority she champions for lasting value.
Complex B2B Sales
Her headline and experience point to a specialization in managing complex sales cycles, consolidation, and high-value contract negotiation for corporate clients.
Workplace Efficiency
She focuses on understanding client challenges to provide workplace solutions that simplify processes and enhance operational efficiency.

Media Appearances

Emily has no verified media appearances

Work History

9-2025
Corporate - Commercial Business Development Manager - New Business at Lyreco UK and Ireland
10-2019 - 9-2025
Mid Market - Business Development Manager - New Business at Lyreco UK and Ireland
10-2019 - 10-2019
Business Development Manager at Lyreco UK and Ireland
1-2016 - 9-2019
Commercial Development Manager at Reaseheath College
1-2015 - 12-2016
Sponsorship Sales Manager at Jazz Events

Education

Education details unavailable from The Weald Community School and Sixth Form

More Information

Social Presence :

Prographics :

Exp : N/A Location : Chester, England, United Kingdom Job Level : N/A Designation : Corporate - Commercial Business Development Manager - New Business at Lyreco UK and Ireland
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Emily

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Emily take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Emily

Personality Compatibility


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