Emma Armstrong

Trailblazer
DISC Type : ID

Head of Engineering at Blackdot Solutions

Royston, England, United Kingdom

Overview

Emma is a Lean Enterprise Agile Coach and Head of Engineering with over 20 years of experience in IT and engineering. With a Computer Science degree, her career progressed from testing to agile coaching and now engineering leadership. People who have worked with her describe her as inspiring, meticulous, and empathetic.

An active community member, Emma is passionate about the human-centric aspects of agile methodologies. She enjoys sharing her knowledge by speaking at conferences, running workshops, and engaging with the wider developer and testing communities. She has also served as a conference chair for Agile2020.

Unique fact: Emma has trained over 200 people in SAFe and Agile within a single year and coached portfolios of over 500 people.

Personality Overview

Achievement-Oriented

Friendly But Fast

Charismatic

They will bat for you if they come to believe in you.  A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions.

Topics They Care About

Agile Transformation
Her entire career is focused on enabling business transformation through agile practices, coaching large teams, and fostering a culture of innovation and growth.
Engineering Leadership
In her current role as Head of Engineering, she focuses on people management, strategic improvements, and enabling her team to deliver value.
Community Engagement
She is an active community member who speaks at conferences like Øredev and participates in industry events to share knowledge and connect with peers.

Media Appearances

Emma has no verified media appearances

Work History

1-2026
Head of Engineering at Blackdot Solutions
4-2025 - 2-2026
Engineering Manager at Blackdot Solutions
7-2023 - 4-2025
Senior Software Development Manager at Lightcast Discovery
10-2019 - 6-2023
Agile Coach at AstraZeneca
2-2017 - 10-2019
Test Manager at AstraZeneca

Education

Emma has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Royston, England, United Kingdom Job Level : Mid-senior Designation : Head of Engineering at Blackdot Solutions
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Help them visualize the impact of their decision

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Emma

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Emma take some risk or not?

  • If necessary, they will be ready to take risks.

You And Emma

Personality Compatibility


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