Huriyyah Dhanse

Activist
DISC Type : Cd

Director, AI Customer Experience at IFS

United Kingdom

Overview

As the Director of AI Customer Experience at IFS, Huriyyah Dhanse leverages over 15 years of digital industry experience to lead data-driven, customer-centric strategies. Colleagues describe her as strategic, collaborative, and passionate. She holds a Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing.



Huriyyah is noted for her rare ability to quickly and effectively turn the most challenging client situations into positive outcomes.

Personality Overview

Perfectionist

Logical And Quick

Value Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

AI Customer Experience
Her current role as Director of AI Customer Experience at IFS is focused on leveraging AI to enhance customer interactions and drive success.
Driving Personalisation
With a background as Head of Personalisation and expertise in data-driven strategies, she is passionate about creating tailored, successful customer journeys.
Customer Success
Previously Director of Customer Success at Narvar and actively hiring for these roles, she focuses on building strong client relationships and ensuring business impact.

Media Appearances

Huriyyah has no verified media appearances

Work History

1-2026
Director, AI Customer Experience at IFS
8-2024 - 12-2025
Director of Customer Success - EMEA at Narvar
9-2023 - 2-2024
Head of Personalisation, Global at Fresh Relevance by Dotdigital
5-2021 - 9-2023
Vice President, Customer at Fresh Relevance by Dotdigital
5-2015 - 5-2021
Head of Account Management at Fresh Relevance by Dotdigital

Education

2014 - 2015
IDM Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing
bEng from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Director, AI Customer Experience at IFS
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Insights For Selling To Huriyyah

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Huriyyah is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Huriyyah

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Huriyyah move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Huriyyah take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Huriyyah

Personality Compatibility


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