Huriyyah Dhanse in

Huriyyah Dhanse

Login to view DISC.
Director, AI Customer Experience at IFS
📍 United Kingdom

As the Director of AI Customer Experience at IFS, Huriyyah Dhanse leverages over 15 years of digital industry experience to lead data-driven, customer-centric strategies. Colleagues describe her as strategic, collaborative, and passionate. She holds a Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing.

Huriyyah is noted for her rare ability to quickly and effectively turn the most challenging client situations into positive outcomes.

Read the full overview →
Experience
17 Years
Current Role
Director, AI Customer Experience
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Huriyyah shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Huriyyah cares about

AI Customer Experience
Her current role as Director of AI Customer Experience at IFS is focused on leveraging AI to enhance customer interactions and drive success.
Driving Personalisation
With a background as Head of Personalisation and expertise in data-driven strategies, she is passionate about creating tailored, successful customer journeys.
+5 more topics Login to view topics
Career

Work history

1-2026
Director, AI Customer Experience
IFS
8-2024 - 12-2025
Director of Customer Success - EMEA
Narvar
9-2023 - 2-2024
Head of Personalisation, Global
Fresh Relevance by Dotdigital
5-2021 - 9-2023
Vice President, Customer
Fresh Relevance by Dotdigital
5-2015 - 5-2021
Head of Account Management
Fresh Relevance by Dotdigital
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2015
IDM Professional Diploma in Digital Marketing
The Institute of Direct and Digital Marketing
bEng
City St George’s, University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other IFS Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Huriyyah. Free, 10 seconds.