Emma Black

Enthusiast
DISC Type : i

Head of Marketing - Nottingham at Arrow ECS

Harrogate, England, United Kingdom

Overview

Emma is a senior marketer with over 20 years of experience in the IT sector, currently serving as the Head of Marketing for UK & Ireland at Arrow ECS. She specializes in channel marketing, demand generation, and digital strategy. She holds a certification from the Chartered Institute of Marketing.

A long-term colleague describes her as having a very engaging personality, consistently producing high-quality work and delivering beyond expectations.

Personality Overview

Optimistic

Amiable & Agreeable

Non-Confrontational

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Channel Marketing
Her entire career is focused on planning and executing profitable campaigns for distributors, vendors, and resellers within the IT channel.
Organisational Change
Promotes events focused on being an "Agent of Change, " emphasizing the critical stages of business transformation and its opportunities.
Demand Generation
A core skill is creating successful marketing campaigns specifically designed to generate demand and profitability for IT organizations.

Media Appearances

Emma has no verified media appearances

Work History

1-2011
Head of Marketing - Nottingham at Arrow ECS
1-2011
Head of Marketing UK&I at Arrow ECS
8-1998 - 12-2010
Marketing Manager at Sphinx CST
1991 - 3-1996
Marketing Manager at Sphinx Level V

Education

1991 - 1993
Chartered Institute of Marketing from Wilmorten College
Education details unavailable from Belper High School

More Information

Social Presence :

Prographics :

Exp : 32 Location : Harrogate, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing - Nottingham at Arrow ECS
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Emma

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Emma take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Emma

Personality Compatibility


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