Emma Bowdler

Commander
DISC Type : D

Chief Financial Officer at Meralli Projects

Toowoomba, Queensland, Australia

Overview

Emma Bowdler is the founder of The Womens Accountant, dedicated to empowering female entrepreneurs with direct, no-BS financial advice. A University of Southern Queensland graduate and registered tax agent, she is described as inspirational, genuine, and creative. She has been recognized as a Top 50 Women in Accounting nominee.

Outside of her entrepreneurial ventures, Emma is a mother of four who enjoys cycling and competing in triathlons. She actively supports her local community; for initial consultations, her business collects donations for a local womens shelter instead of a fee, helping women get back on their feet.

Interesting fact: Emma is a multi-talented entrepreneur who has directed an accounting firm, a nanny agency, and served as CFO for a solar energy company.

Personality Overview

Candid & Clear

Risk-Taker

Impact-Driven

They respond better to strong and respectful interactions.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Women in Business
Her entire brand is built around providing financial advice and mentorship to female entrepreneurs to help them achieve their biggest goals.
Challenging Burnout
Through her podcast, she challenges the traditional professional services culture that equates long hours with value, advocating for a balanced work-life approach.
Business Profitability
She frequently discusses strategies to ensure businesses are truly profitable, not just generating revenue, a concept she calls "growing broke. "

Media Appearances

The Business BFF with the Women's Accountant | Podcast on Spotify. Featured in Spotify

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The Business BFF with the Women's Accountant • A podcast on Spotify for Creators. Featured in Spotify Creators

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The Business BFF Podcast - The Women's Accountant. Featured in The Women's Accountant (official website)

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Work History

3-2022
Chief Financial Officer at Meralli Projects
4-2019
Director at The Women's Accountant
7-2018 - 3-2021
Director at NannyPay
7-2017 - 7-2022
Director at Australian Nanny Agency
12-2009 - 6-2022
Director at Bowdler Tax & Accounting

Education

2006 - 2012
Bachelor's Degree from University of Southern Queensland
1997 - 2001
Education details unavailable from Pine Rivers State High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Toowoomba, Queensland, Australia Job Level : Mid-senior Designation : Chief Financial Officer at Meralli Projects
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Emma

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They can take decisions very fast if you manage to convince them.
  • Can Emma take some risk or not?

  • The risks don’t matter much to them.

You And Emma

Personality Compatibility


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