Bonita Rayner-Jones

Examiner
DISC Type : cs

Director at Harley Street Therapy Rooms

Greater London, England, United Kingdom

Overview

Bonita Rayner-Jones is a Transformational Coach and Business Psychologist with two decades of experience spanning both financial services and psychological wellness. A former Equity Analyst at Lehman Brothers, she now runs a practice in Harley Street. She holds an MSc from Goldsmiths and is a recognized Health & Wellbeing Expert for The Telegraph.

She is passionate about supporting fellow female business leaders and actively participates in mentorship programs, such as the JPMorgan Chase Mentoring programme for women entrepreneurs in London. Her work focuses on creating lasting change and enhancing performance by improving psychological well-being.

Unique fact: Bonita transitioned from being an Equity Analyst on the trading floor to becoming a renowned Harley Street therapist, coach, and hypnotherapist.

Personality Overview

Overcautious

Status Quo Seeker

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Workplace Wellbeing
As a Business Psychologist, she works with entrepreneurs and businesses to enhance the psychological well-being of staff to create better performance and profitability.
Female Entrepreneurship
She proudly participates in the JPMorgan Chase Mentoring programme, specifically supporting and working with fellow women entrepreneurs in London.
Transformational Coaching
This is her core professional title. Her practice focuses on deep coaching to get to the core of any issue, creating lasting change and extraordinary results.

Media Appearances

Bonita has no verified media appearances

Work History

2008
Director at Harley Street Therapy Rooms
10-2007
Transformational Coach and Business Psychologist at Bonita Rayner-Jones Coaching & Consulting
9-2005 - 9-2006
Senior Recruitment Consultant at Citifocus Limited
9-1998 - 9-2005
Equity Analyst at Lehman Brothers
1998 - 1998
Internship - Client Services at Cajamurcia

Education

MSc from Goldsmiths, University of London
Licenciatura (Bachelors Degree) from Universidad de Murcia

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director at Harley Street Therapy Rooms
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Insights For Selling To Bonita

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bonita is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Bonita

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Bonita move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Bonita take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Bonita

Personality Compatibility


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