Emma Cook

Observer
DISC Type : ci

Head of Technical and Sustainability at British Bakels

Bicester, England, United Kingdom

Overview

Emma is a senior global technical manager with over 20 years of experience in the FMCG sector. As Head of Technical and Sustainability at British Bakels, she leverages her expertise in packaging, food safety, and laboratory management. She holds a Doctor of Philosophy (Ph. D. ) from the University of Stirling.


Emma specializes in developing sustainable packaging strategies, which includes influencing legislation and policy development.

Personality Overview

Assertive

Curious

Value Driven

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sustainable Packaging
Her core expertise involves creating robust packaging strategies and she has spoken publicly on the challenges of sustainability within flexible packaging.
Food Sustainability
She is responsible for driving net-zero targets and recently expressed interest in thought-provoking discussions at a sustainable food conference in 2026.
Influencing Policy
Her role involves public affairs and influencing legislation related to sustainable packaging, indicating a focus on high-level strategy and regulatory engagement.

Media Appearances

Emma has no verified media appearances

Work History

6-2023
Head of Technical and Sustainability at British Bakels
6-2017 - 6-2023
Runs Making Great Things (Senior Technical Manager) at Ella's Kitchen
6-2008 - 6-2017
Global Product Assurance Manager at MARS DRINKS
6-2007 - 5-2008
Raw material coordinator at Cadbury (Ernest Jackson)
4-2005 - 6-2007
Laboratory team leader at Cadbury (Ernest Jackson)

Education

2000 - 2005
Doctor of Philosophy (Ph.D.) from University of Stirling

More Information

Social Presence :

Prographics :

Exp : 20 Location : Bicester, England, United Kingdom Job Level : Mid-senior Designation : Head of Technical and Sustainability at British Bakels
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Emma

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Emma take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Emma

Personality Compatibility


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