Emma Cooper

Enthusiast
DISC Type : i

Director at Imagine Growth

United Kingdom

Overview

Emma is the Co-Founder and Director of Imagine Growth, leveraging over eight years of marketing experience with a specialization in HubSpot. A graduate of The Manchester Metropolitan University, she focuses on delivering practical and genuine growth support to help B2B businesses achieve meaningful results.

Outside of her director role, Emma is passionate about professional networking and continuous learning. She is highly engaged in the HubSpot community, frequently attending major industry events like INBOUND to connect with peers, gain inspiration, and build strong professional relationships.

Unique fact: Emma co-developed the proprietary PACE (Position, Attention, Connect, Enable) methodology as a simple and effective framework to guide businesses.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

B2B Growth
As the co-founder of a B2B growth agency, her primary focus is on executing strategies that deliver tangible and meaningful results for businesses.
HubSpot Ecosystem
She has over four years of specialized experience with HubSpot and actively engages with the community by attending events like INBOUND and promoting partner activities.
AI in Marketing
Emma shows a strong interest in the future of marketing technology, specifically highlighting upcoming events focused on the intersection of AI and HubSpot.

Media Appearances

Emma has no verified media appearances

Work History

10-2024
Director at Imagine Growth
12-2022 - 5-2024
Senior Growth Consultant at Avidly UK & Canada
2-2021 - 12-2022
HubSpot Consultant at Avidly UK & Canada
8-2019 - 2-2021
Customer Engagement Manager at Adrac
2-2018 - 8-2019
Marketing Operations Team Leader at Adrac

Education

9-2013 - 8-2016
Bachelor of Arts - BA from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Mid-senior Designation : Director at Imagine Growth
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Emma

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Emma take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Emma

Personality Compatibility


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