Emma Gorton

Enthusiast
DISC Type : i

Managing Director at Hanover Communications

Greater London, England, United Kingdom

Overview

Emma Gorton is the Managing Director of Hanover Communications healthcare practice, leading teams across communications, public affairs, and market access. With over a decade of experience, including a long tenure at Ogilvy Healthworld, she specializes in impactful external affairs campaigns for global pharmaceutical companies. Emma is a University of Cambridge graduate.

Outside of her corporate role, Emma is passionate about elevating patient stories and working with charities to benefit the wider community. She is interested in how partnership working between charities and the healthcare system can deliver services that support patients and society. Her work has been recognized by PRWeeks 30 Under 30.

She recently hosted a Hanover Health Day featuring Mollie Pearce from the BBC show "The Traitors" to discuss patient experiences with IBD.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Healthcare Communications
Leads Hanover's healthcare team, advising global pharmaceutical clients like Merck and Roche on corporate positioning and therapy area leadership.
Patient Advocacy
Showcases patient experiences, such as hosting an event with TV personality Mollie Pearce to discuss her journey with Inflammatory Bowel Disease (IBD).
Charity & Healthcare Partnerships
Highlights the pivotal role of charities in the healthcare system, recently showcasing their work at the Labour Party Conference.

Media Appearances

Emma has no verified media appearances

Work History

4-2023
Managing Director at Hanover Communications
10-2021 - 4-2023
Deputy Managing Director at Hanover Communications
4-2020 - 10-2021
Senior Director at Hanover Communications
10-2015 - 12-2016
Account Director at Ogilvy Healthworld
10-2014 - 9-2015
Senior Account Manager at Ogilvy Healthworld

Education

2007 - 2010
BA Hons (Cantab) from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Hanover Communications
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Emma

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Emma take some risk or not?

  • They can take some low-probability risks if needed.

You And Emma

Personality Compatibility


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