Emma Higgins

Energizer
DISC Type : I

Director of Sales at House of Colour® UK

Bletchley, England, United Kingdom

Overview

Emma Higgins is the Director of Sales at House of Colour UK, leveraging extensive experience in sales, business development, and training to expand the brands franchise network. A University of Leeds graduate, she was recently a finalist for Woman Franchisor of the Year 2025.

She is deeply passionate about franchising, an interest fueled by her own career journey. Emma enjoys helping prospective entrepreneurs find a business that aligns with their personal goals, work-life balance, and overall wellbeing, guiding them toward successful business ownership.

After being made redundant during the pandemic in 2020, she discovered her passion for franchising and has since built a successful career within the industry.

Personality Overview

Informal

Relationship Oriented

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Franchise Growth
As Sales Director, she plays a key role in expanding the brand's franchise network across the UK and globally. She was a 2025 finalist for Woman Franchisor of the Year.
Career Empowerment
Passionate about helping people achieve their goals of business ownership, drawing from her own experience of successfully navigating a career transition after redundancy.
Sales Leadership
Her background is rooted in creating sales and marketing functions. She now provides coaching and training to the network of franchise owners to drive success.

Media Appearances

Emma Higgins – Speaker Profile. Featured in FranchiseInfo UK

See Now

Work History

11-2023
Director of Sales at House of Colour® UK
4-2021 - 11-2023
Franchise Recruitment Manager at Bright & Beautiful
9-2020 - 4-2021
Freelance at Emma Higgins
11-2019 - 7-2020
Business Development Manager at Opem Systems
12-2018 - 5-2019
Capability Manager at Premium Credit Ltd

Education

2004 - 2007
Bachelor of Science (BSc) from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bletchley, England, United Kingdom Job Level : Mid-senior Designation : Director of Sales at House of Colour® UK
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Emma

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Emma take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Emma

Personality Compatibility


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