Emma Lawler in

Emma Lawler

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Product Lead at Rippling
📍 San Francisco, California, United States

Emma Lawler is a Product Lead at Rippling with a background in product, design, and entrepreneurship. She is a two-time founder, having built and sold both Moonlight, a remote developer marketplace, and Velve, an AI evaluation platform. She holds an MBA from the University of Chicago Booth School of Business.

Originally from Colorado, Emma is a certified yoga teacher. Before business school, she spent two years as a digital nomad, living and working remotely from nine major cities around the world, including Barcelona, Mexico City, and Buenos Aires. She has previously lived in San Francisco and New York City.

Unique fact: Emma deliberately pursued her MBA with the goal of starting another venture-backed company, which she successfully did, raising a pre-seed round just before graduation.

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Experience
9 Years
Current Role
Product Lead
Job Level
Middle
Location
San Francisco, California, United States
Personality Overview

How Emma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Emma cares about

AI & LLM Products
Founded and recently sold Velve, an AI platform to monitor and evaluate LLM-powered applications. She has spoken at AI meetups and launched multiple AI-related product features.
Startup Founding
As a two-time founder with two successful acquisitions (Moonlight and Velve), she has extensive experience in the 0-1 startup journey, product-market fit, and fundraising.
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Career

Work history

3-2025
Product Lead
Rippling
4-2023 - 3-2025
Founder
Velvet
4-2020 - 9-2021
Lead Product Manager
theSkimm
7-2017 - 4-2020
Founder
Moonlight (Acquired by PullRequest)
2-2015 - 7-2017
Product Designer
Fitbit
In the press

Media appearances

Velvet – Emma Lawler. Featured in Founderoo
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Education
9-2021 - 5-2023
Master of Business Administration - MBA
The University of Chicago Booth School of Business
Bachelors Degree
University of Colorado Boulder
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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