Emma Russell

Wildcard
DISC Type : cis

Non Executive Director at COACH TOURISM ASSOCIATION

Chorley, England, United Kingdom

Overview

Emma Russell is the Managing Director of Alfa Leisureplex Group, the UKs only employee-owned travel company. A Chartered Accountant with a degree from The University of Manchester, she progressed internally from financial roles to lead the companys strategic direction, focusing on UK coach holidays.

Emma is passionate about combating loneliness among the elderly, spearheading a partnership with the charity Re-engage that raised over £100, 000. This cause aligns with her companys customer base and her personal interest in supporting UK communities, particularly those connected to the British seaside.

She is a non-executive director for both the Employee Ownership Association and the Coach Tourism Association.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Employee Ownership
She is a Non-Executive Director of the Employee Ownership Association and frequently promotes the benefits of the company's employee-owned model for culture and service.
Combating Loneliness
Actively leads a corporate partnership with the charity Re-engage, which is dedicated to reducing loneliness and isolation in people over the age of 75.
UK Coach Tourism
As MD of a major coach tour operator and a board member of the Coach Tourism Association, she is deeply invested in the domestic travel sector.

Media Appearances

Emma Russell, Alfa Travel. Featured in Coach Tourism Association

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Alfa Travel Emma Russell - CBW - Coach and Bus Week. Featured in Coach and Bus Week (CBW Magazine)

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Employee Owners in Lockdown Series – Emma Russell (video). Featured in Alfa Travel Facebook Page

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Work History

1-2021
Non Executive Director at COACH TOURISM ASSOCIATION
11-2019 - 8-2025
Non Executive Director at Employee Ownership Association
7-2019
Managing Director at Alfa Travel
5-2017 - 11-2019
EOA Membership Council at Employee Ownership Association
6-2015 - 6-2019
Group Finance Director at Alfa Travel

Education

2000 - 2003
Chartered Accountant from ICAEW
1997 - 2000
Bachelor of Science (BSc) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 26 Location : Chorley, England, United Kingdom Job Level : Mid-senior Designation : Non Executive Director at COACH TOURISM ASSOCIATION
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Emma

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Emma take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Emma

Personality Compatibility


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