Emma Whitaker

Go-getter
DISC Type : d

Head of Creative for Reputation and Thought Leadership Communications at Digital Industries at Siemens

Greater Nottingham, United Kingdom

Overview

Emma Whitaker is a creative strategist and communications leader with over 20 years of experience in brand storytelling and reputation management for global technology firms like Siemens and Hitachi. A graduate of the University of Leeds, she specializes in translating complex technologies into customer-centric narratives. Colleagues describe her as dedicated, results-driven, and personable.

Based on her professional background, Emma appears to be a focused leader dedicated to her career. A former colleague noted her love of languages, suggesting a personal interest in communication that extends beyond her professional role and into different cultures and forms of expression.

Unique fact: While at Hitachi Energy, Emma directed the companys high-profile communications presence for the COP26 climate conference.

Personality Overview

Challenger

Fast-Paced

Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Creative Storytelling
Her entire career focuses on translating complex technologies into engaging, customer-centric stories to drive business impact for companies like Siemens and Hitachi.
Thought Leadership
Her current role as Head of Creative for Reputation & Thought Leadership at Siemens Digital Industries shows this is a key focus of her work.
Reputation Management
With over 20 years in senior communications roles, she has extensive experience in managing and shaping the reputation of major global technology and industrial brands.

Media Appearances

Emma has no verified media appearances

Work History

10-2025
Head of Creative for Reputation and Thought Leadership Communications at Digital Industries at Siemens
4-2023 - 10-2025
Senior Manager - Strategic & CxO Communications at Siemens
3-2020 - 4-2023
Communications Director, UK and Ireland at Hitachi Energy
10-2016 - 3-2020
Communications Business Partner, Rolling Stock at Siemens
2-2016 - 10-2016
Communications Business Partner, Energy Management (secondment) at Siemens

Education

1996 - 2000
Bachelor of Arts (B.A.) from University of Leeds
2008 - 2010
Post Graduate Diploma from Kingston University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Nottingham, United Kingdom Job Level : Mid-senior Designation : Head of Creative for Reputation and Thought Leadership Communications at Digital Industries at Siemens
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Emma

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • Their decision making speed is somewhere in the middle.
  • Can Emma take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Emma

Personality Compatibility


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