Endri Shtylla

Critic
DISC Type : C

Marketing Director Tic Tac at Ferrero

New York City Metropolitan Area, United States

Overview

Endri is a dynamic Marketing Director at Ferrero, driving brand growth for iconic products like Tic Tac and Nutella. An alumnus of Università Bocconi and CEMS, he was selected for the National Confectioners Associations Future Leaders Program. He is known for his strengths in strategic planning, analytics, and team development.

Outside of work, he is passionate about mentoring and is active in professional development programs like NextUp and Nova 111. He loves exploring the world with his wife, with adventures ranging from road trips in the U. S. to wine tasting in the Loire Valley.

He grew up in Europe as a self-described “Ferrero fanboy, ” turning a childhood passion for the company’s brands into a successful career.

Personality Overview

Precise

ROI Driven

Objective Thinker

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Confectionery Innovation
Drives growth by launching new fruit-flavored products and creating unique consumer experiences like limited-edition packaging and immersive pop-up events.
Mentorship & Development
Passionate about mentoring others and is actively involved in programs like the NCA Future Leaders and NextUp to foster talent within the CPG industry.
Experiential Marketing
Focuses on creating memorable, multi-sensory brand interactions, such as the Tic Tac pop-up experience held in New York City's Chelsea Market.

Media Appearances

Endri has no verified media appearances

Work History

10-2022
Marketing Director Tic Tac at Ferrero
11-2021 - 10-2022
Marketing Director Nutella at Ferrero
9-2019 - 10-2021
Senior Brand Manager Nutella at Ferrero
1-2018 - 8-2019
Brand Manager Nutella&Go! & Innovation at Ferrero
1-2016 - 12-2017
Brand Manager - Nutella at Ferrero

Education

2012 - 2014
Master of Science (MSc) from CEMS - The Global Alliance in Management Education
2011 - 2013
Master of Science (MSc) from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Marketing Director Tic Tac at Ferrero
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Insights For Selling To Endri

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Endri is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Endri

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Endri move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Endri take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Endri

Personality Compatibility


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