Enrique Del Moral

Examiner
DISC Type : cs

LLEVAR A BIEN LOS DESTINOS DE COFFEE STORY at Coffee Story

Mexico City, Mexico

Overview

Enrique Del Moral is the CEO of Coffee Story México, leveraging a career in the coffee industry that began in 1996. He specializes in representing and distributing high-end European coffee equipment brands. He holds degrees in Administration and Economics from Université Laval.

Based on his education in Quebec and interest in Montreals "La Presse" newspaper, Enrique appears to maintain a strong connection to French-Canadian culture. His focus is on bringing a premium coffee experience to various settings, from homes to businesses.

He has successfully secured exclusive representation for leading European coffee grinder and machine manufacturers in Mexico.

Personality Overview

Status Quo Seeker

Overcautious

Late Adopter

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Premium Coffee Equipment
His career is dedicated to representing and selling high-end European coffee machine and grinder brands like EUREKA, MARKIBAR, and FAEMA in Mexico.
European Brand Partnerships
He has a long history of establishing and maintaining partnerships with prestigious Italian, Spanish, and other European manufacturers for the Mexican market.
Coffee Technology
He actively promotes equipment featuring innovative and cutting-edge technology, as seen in his posts about MARKIBAR grinders and the Sprso Bravilor system.

Media Appearances

Enrique has no verified media appearances

Work History

2-2024
LLEVAR A BIEN LOS DESTINOS DE COFFEE STORY at Coffee Story
11-2019 - 5-2024
Director general ejecutivo at Coffee Story
2003 - 11-2019
Director at Primo Caffe S.A. de C.V.
1996 - 2003
Director General at G.E.A. Internacional S.A. de C.V.

Education

1980 - 1982
Administración from Université Laval
1980 - 1982
Economía from Université Laval

More Information

Social Presence :

Prographics :

Exp : 30 Location : Mexico City, Mexico Job Level : N/A Designation : LLEVAR A BIEN LOS DESTINOS DE COFFEE STORY at Coffee Story
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Insights For Selling To Enrique

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Enrique is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Enrique

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Enrique move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Enrique take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Enrique

Personality Compatibility


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