Enrique Huesca

Questioner
DISC Type : c

Chief Executive Officer at American Society of Mexico

Greater Houston, United States

Overview

Enrique Huesca is the CEO of the American Society of Mexico, leveraging over a decade of experience in fintech, public policy, and U. S. –Mexico relations. A founder of the global payments platform Sendola, he has deep expertise in cross-border financial strategy. He holds advanced degrees from the University of Cambridge and Syracuse Universitys Maxwell School.

His academic background is rooted in security and public service, with an MPhil in Criminology from Cambridge. This is reflected in his publications, which explore the links between public services, legitimacy, and violence, as well as the rise of street gangs in Central America, showcasing a long-standing interest in socio-political stability.

Unique fact: He holds a Master of Philosophy in Criminology from the University of Cambridge, an uncommon specialization for a fintech founder and CEO.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

U. S. -Mexico Relations
As CEO of the American Society of Mexico, he is focused on strengthening bilateral cooperation in trade, investment, and public policy during a pivotal time for both nations.
Fintech & Payments
He founded Sendola, a global payments company, and has extensive experience building financial infrastructure and designing growth strategies for fintech clients across global markets.
Public Policy
He served as Executive Secretary for Mexico's Special Economic Zones, a presidential initiative to foster foreign investment, and holds a Master's in Public Administration.

Media Appearances

Enrique has no verified media appearances

Work History

3-2026
Chief Executive Officer at American Society of Mexico
11-2025 - 3-2026
Chief Campaign Strategist at Larry Rubin For Congress
10-2025
Senior Advisor at Hyperfocal Communications
10-2025 - 3-2026
Vice President, Fintech at Straife
10-2022 - 10-2025
CEO & Founder at Sendola

Education

2013 - 2014
MPhil in Criminology from University of Cambridge
2012 - 2013
Master in Public Administration from Syracuse University - Maxwell School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Houston, United States Job Level : Leadership Designation : Chief Executive Officer at American Society of Mexico
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Insights For Selling To Enrique

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Enrique is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Enrique

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Enrique move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Enrique take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Enrique

Personality Compatibility


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