Ephraim Reed

Enthusiast
DISC Type : i

Athlete Relations at Patricof Co (P/Co)

New York, New York, United States

Overview

Ephraim Reed handles Athlete Relations at Patricof Co, a private equity firm for elite athletes. A New York University graduate with a BS in Sports Management, his background includes supporting top basketball talent at WME, consulting for the Utah Jazz on emerging technology, and co-founding a Web3 creative studio.

Outside of his professional roles, Ephraim has a deep-rooted connection to basketball, having been a decorated point guard for the NYU Violets. He was honored with the Arthur Ashe Jr. Sports Scholar and MLK Athletic Department awards for his excellence in athletics, academics, and character. He continues to coach youth basketball.

His former NYU basketball coach described him as "one of the smartest, humblest, incredible human beings I have ever known."

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Athlete Investing
Works at Patricof Co, a firm that is redefining athlete investing and ownership by focusing on building long-term value for professional athletes beyond their playing careers.
Sports Technology
Consulted for the Utah Jazz on emerging technology and digital fan engagement, and co-founded a studio developing Web3 and NFT projects for sports organizations.
Collegiate Athletics
As a former NYU basketball player, he earned multiple honors, including the Arthur Ashe Jr. Sports Scholar award, recognizing his success in both academics and sports.

Media Appearances

Ephraim has no verified media appearances

Work History

1-2026
Athlete Relations at Patricof Co (P/Co)
6-2025
Investor at Black Fives Properties, Inc.
2-2025
Business Development Consultant at Youthquake Nation Sports & Entertainment
6-2023 - 10-2024
Assistant to Partner Agent, Basketball and Sports Marketing at WME (William Morris Endeavor)
10-2022 - 2-2023
Marketing Intern at Black Fives Foundation

Education

Bachelor of Science - BS from New York University
Education details unavailable from St. Stephen's and St. Agnes School

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : Junior Designation : Athlete Relations at Patricof Co (P/Co)
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Insights For Selling To Ephraim

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ephraim is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Ephraim

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ephraim move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Ephraim take some risk or not?

  • They can take some low-probability risks if needed.

You And Ephraim

Personality Compatibility


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