Erfan Shekarchi

Examiner
DISC Type : cs

Co-Founder and CEO at SnoozUp

Greater Toronto Area, Canada

Overview

Erfan is a serial entrepreneur with a strong background in financial accounting and technology. He co-founded and leads SnoozUp as CEO, and also co-founded Functionland, a Filecoin-Techstars alumnus. His expertise spans Fintech, Web3, and decentralized storage, supported by a Bachelor of Commerce from York University.

Outside of his ventures, Erfan is a passionate Web3 and DeFi enthusiast. He is an avid networker who frequently attends major industry conferences like Consensus, Token2049, and ETHDenver to stay connected with the community and the latest trends.

Despite facing widespread skepticism, he committed fully to his vision for SnoozUp in 2025, using the doubt from others as motivation.

Personality Overview

Process Oriented

Tough To Convince

Overcautious

Being observant comes to them naturally.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Web3 & Decentralization
A self-described enthusiast with five years in the space, he co-founded Functionland, a decentralized storage company, and actively attends crypto conferences.
Startup Founding
As a serial entrepreneur, he has founded multiple companies, including SnoozUp and Functionland, and writes about the founder's journey and commitment.
Financial Technology
Has a demonstrated history in the Fintech industry and holds an advanced certification in QuickBooks Online, underscoring his expertise in financial systems.

Media Appearances

Erfan has no verified media appearances

Work History

3-2023
Co-Founder and CEO at SnoozUp
10-2021
Co-Founder at Functionland
5-2019
Founder at Ledger Keepers Ltd
6-2016 - 3-2024
Accountant at KYC2020
3-2016 - 4-2017
Accounting and Administration Officer at Veyseh inc

Education

2013 - 2017
Bachelor of Commerce - BCom from York University
2011 - 2012
Accounting from Seneca Polytechnic

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Toronto Area, Canada Job Level : Leadership Designation : Co-Founder and CEO at SnoozUp
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Insights For Selling To Erfan

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erfan is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Erfan

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Erfan move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Erfan take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Erfan

Personality Compatibility


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