Eric Grorud, ACC in

Eric Grorud, ACC

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Adjunct Professor at American University
📍 Arlington, Virginia, United States

Eric is an ICF-certified executive coach and the founder of Next Decision Coaching. A former Partner and COO at Ernst & Young, where he grew a practice to 800 people and $200M in revenue, he now helps leaders and entrepreneurs navigate strategic decisions. He holds an MBA from the Tuck School of Business at Dartmouth. People often describe him as insightful, motivating, and effective.

Outside of coaching, Eric is a father of two boys and is married to a doctor. He enjoys traveling internationally with his family, as well as skiing and hiking. He is an avid soccer fan, holding season tickets for D. C. United and closely following FC Barcelona.

Unique fact: He previously served as an Adjunct Professor at American Universitys Kogod School of Business, where he taught Global Business Strategy.

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Experience
30 Years
Current Role
Adjunct Professor
Job Level
Leadership
Location
Arlington, Virginia, United States
Personality Overview

How Eric shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Eric cares about

Executive Coaching
His primary business is coaching C-suite leaders, business owners, and solopreneurs to achieve growth, balance, and team alignment.
Business Growth
As COO at EY, he was instrumental in growing his practice by double digits annually, a focus he now brings to his coaching clients.
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Career

Work history

1-2025
Adjunct Professor
American University
2024
ICEO Senior Advisor
LHH
2022
Founder
Next Decision Coaching
2021 - 2021
Chief Operating Officer
International Consulting Associates, Inc.
2016 - 2020
Digital, Data and Analytics (DD&A) Chief Operating Officer
EY
In the press

Media appearances

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Education
Master of Business Administration - MBA
The Tuck School of Business at Dartmouth
Bachelor of Arts - BA
Dickinson College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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