Eric Grorud, ACC

Commander
DISC Type : D

Adjunct Professor at American University

Arlington, Virginia, United States

Overview

Eric is an ICF-certified executive coach and the founder of Next Decision Coaching. A former Partner and COO at Ernst & Young, where he grew a practice to 800 people and $200M in revenue, he now helps leaders and entrepreneurs navigate strategic decisions. He holds an MBA from the Tuck School of Business at Dartmouth. People often describe him as insightful, motivating, and effective.

Outside of coaching, Eric is a father of two boys and is married to a doctor. He enjoys traveling internationally with his family, as well as skiing and hiking. He is an avid soccer fan, holding season tickets for D. C. United and closely following FC Barcelona.

Unique fact: He previously served as an Adjunct Professor at American Universitys Kogod School of Business, where he taught Global Business Strategy.

Personality Overview

Decisive

Very Quick

Strong-Willed

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Executive Coaching
His primary business is coaching C-suite leaders, business owners, and solopreneurs to achieve growth, balance, and team alignment.
Business Growth
As COO at EY, he was instrumental in growing his practice by double digits annually, a focus he now brings to his coaching clients.
Career Transitions
As a C-Suite Advisor for LHH and through his own firm, he specializes in helping executives chart their next chapter, including retirement coaching.

Media Appearances

Eric has no verified media appearances

Work History

1-2025
Adjunct Professor at American University
2024
ICEO Senior Advisor at LHH
2022
Founder at Next Decision Coaching
2021 - 2021
Chief Operating Officer at International Consulting Associates, Inc.
2016 - 2020
Digital, Data and Analytics (DD&A) Chief Operating Officer at EY

Education

Master of Business Administration - MBA from The Tuck School of Business at Dartmouth
Bachelor of Arts - BA from Dickinson College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Arlington, Virginia, United States Job Level : Leadership Designation : Adjunct Professor at American University
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eric

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • If convinced, they can reach decisions quite fast.
  • Can Eric take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Eric

Personality Compatibility


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