Eric Haddenhorst

Observer
DISC Type : ic

GM of North America at Natural Pet Food Group | K9 Natural & Feline Natural

Denver, Colorado, United States

Overview

Eric Haddenhorst is the GM of North America for Natural Pet Food Group, leveraging a diverse background in investment banking, private equity, and executive leadership. As the former CEO of No Cow, he scaled the plant-based nutrition brand into an omnichannel success. He holds an MBA from Northwesterns Kellogg School of Management and a CPA (inactive).

Driven by a passion for health and wellness, Eric focuses on building emerging consumer brands. He is also an investor and board member for companies like Blue Dog Bakery, applying his expertise to grow businesses in the consumer products space. He enjoys cultivating strong teams and a positive company culture.

He once launched a new product by letting consumers decide the flavor through a contest.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Emerging CPG Brands
His career is focused on scaling emerging consumer brands, including his roles as CEO of No Cow and GM at Natural Pet Food Group.
Health & Wellness
States a personal and professional passion for the health and wellness industry, reflected in his leadership at nutrition and pet food companies.
Team & Culture Building
His personal introduction highlights a focus on cultivating great teams and culture, and he publicly praises former colleagues.

Media Appearances

Eric has no verified media appearances

Work History

9-2024
GM of North America at Natural Pet Food Group | K9 Natural & Feline Natural
1-2016
Board of Directors | Investor at Blue Dog Bakery
6-2021 - 8-2024
Chief Executive Officer at No Cow
10-2018 - 6-2021
President at No Cow
9-2018 - 10-2018
Principal at 2x Consumer Products Growth Partners

Education

2014 - 2015
Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
2003 - 2007
Bachelor of Business Administration (BBA); Bachelor of Accountancy (BAcc) from University of North Dakota

More Information

Social Presence :

Prographics :

Exp : 12 Location : Denver, Colorado, United States Job Level : Senior Designation : GM of North America at Natural Pet Food Group | K9 Natural & Feline Natural
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Eric

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Eric take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Eric

Personality Compatibility


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