Eric Haddenhorst is the GM of North America for Natural Pet Food Group, leveraging a diverse background in investment banking, private equity, and executive leadership. As the former CEO of No Cow, he scaled the plant-based nutrition brand into an omnichannel success. He holds an MBA from Northwesterns Kellogg School of Management and a CPA (inactive).
Driven by a passion for health and wellness, Eric focuses on building emerging consumer brands. He is also an investor and board member for companies like Blue Dog Bakery, applying his expertise to grow businesses in the consumer products space. He enjoys cultivating strong teams and a positive company culture.
He once launched a new product by letting consumers decide the flavor through a contest.
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