Eric Haddenhorst in

Eric Haddenhorst

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GM of North America at Natural Pet Food Group | K9 Natural & Feline Natural
📍 Denver, Colorado, United States

Eric Haddenhorst is the GM of North America for Natural Pet Food Group, leveraging a diverse background in investment banking, private equity, and executive leadership. As the former CEO of No Cow, he scaled the plant-based nutrition brand into an omnichannel success. He holds an MBA from Northwesterns Kellogg School of Management and a CPA (inactive).

Driven by a passion for health and wellness, Eric focuses on building emerging consumer brands. He is also an investor and board member for companies like Blue Dog Bakery, applying his expertise to grow businesses in the consumer products space. He enjoys cultivating strong teams and a positive company culture.

He once launched a new product by letting consumers decide the flavor through a contest.

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Experience
12 Years
Current Role
GM of North America
Job Level
Senior
Location
Denver, Colorado, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Eric cares about

Emerging CPG Brands
His career is focused on scaling emerging consumer brands, including his roles as CEO of No Cow and GM at Natural Pet Food Group.
Health & Wellness
States a personal and professional passion for the health and wellness industry, reflected in his leadership at nutrition and pet food companies.
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Career

Work history

9-2024
GM of North America
Natural Pet Food Group | K9 Natural & Feline Natural
1-2016
Board of Directors | Investor
Blue Dog Bakery
6-2021 - 8-2024
Chief Executive Officer
No Cow
10-2018 - 6-2021
President
No Cow
9-2018 - 10-2018
Principal
2x Consumer Products Growth Partners
In the press

Media appearances

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Education
2014 - 2015
Master of Business Administration (MBA)
Northwestern University - Kellogg School of Management
2003 - 2007
Bachelor of Business Administration (BBA); Bachelor of Accountancy (BAcc)
University of North Dakota
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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