Eric Larsen

Inspirer
DISC Type : id

Oregon Tourism Commission at Travel Oregon

Salem, Oregon, United States

Overview

Eric is a solutions-driven executive with over 30 years of leadership experience, including 23 years specifically within the Tribal Gaming industry. He specializes in leading diverse cross-functional teams, focusing on strategic marketing and flawless execution. He holds a Bachelor of Arts from Pacific Lutheran University.

He was appointed to the Oregon Tourism Commission by the states governor and is an enrolled member of the Gwichin Tribe.

Personality Overview

Generous

Achievment Oriented

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Tribal Gaming
He has dedicated 23 years of his career to the Tribal Gaming industry, holding marketing director roles at several prominent casino resorts.
Team Empowerment
His posts frequently celebrate his team's success, stating that team members at all levels are the true reason for an organization's achievements.
Oregon Tourism
He serves on the Oregon Tourism Commission for Travel Oregon, indicating a strong interest in promoting the state's travel and hospitality industries.

Media Appearances

Eric has no verified media appearances

Work History

3-2024
Oregon Tourism Commission at Travel Oregon
1-2024
Marketing Director at Spirit Mountain Casino
4-2018 - 12-2023
Director of Marketing at Silver Reef Casino Resort
12-2017 - 4-2018
President at Full House Consulting
9-2007 - 11-2017
Director of Marketing & House Services at Angel Of The Winds Casino Resort

Education

1991 - 1995
Bachelor of Arts - BA from Pacific Lutheran University
Green Belt from Lean Six Sigma

More Information

Social Presence :

Prographics :

Exp : 18 Location : Salem, Oregon, United States Job Level : Mid-senior Designation : Oregon Tourism Commission at Travel Oregon
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Eric

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Eric take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Eric

Personality Compatibility


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