Eric Manning

Observer
DISC Type : ci

Director of Field Sales at Green Hedge Education and Distribution

Greater Moncton Metropolitan Area, Canada

Overview

Eric Manning is a results-driven sales leader with over 27 years of combined experience in Canadas beverage alcohol and cannabis industries. As Director of Field Sales, he specializes in route-to-market strategies, leveraging data to inform decisions and building high-performing teams. He holds a Sommelier certification from George Brown Polytechnic.

His professional passion for the beverage industry is underscored by his formal education as a Sommelier. He is a bilingual communicator, fluent in English and French, who thrives on fostering collaboration and trust within his teams and with partners. He actively promotes professional development for himself and his colleagues.

Unique fact: Eric possesses deep, long-standing expertise in two separate, highly regulated consumer industries: beverage alcohol (20+ years) and cannabis (7+ years).

Personality Overview

Curious

Example Seeker

Assertive

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Cannabis Market Growth
Drives in-field execution plans to expand distribution and sales for cannabis brands, recently doubling the size of his sales team to meet growth demands.
Beverage Industry Trends
Possesses over 20 years of experience in the beverage alcohol sector, complemented by a formal Sommelier certification, indicating a deep interest in the field.
Sales Team Empowerment
Passionate about coaching and mentoring sales professionals, focusing on building high-performing teams to achieve strategic objectives.

Media Appearances

Eric has no verified media appearances

Work History

11-2024 - 12-2025
Director of Field Sales at Green Hedge Education and Distribution
5-2018 - 4-2022
National Account Manager - East at Organigram Inc
4-2018 - 11-2024
National Retail Sales Execution Manager at Organigram Inc
2001 - 4-2018
District Manager Atlantic Canada at PMA Canada
2001 - 2006
Sales Representative (New Brunswick & Prince Edward Island) at PMA Canada

Education

1995 - 1999
Bachelor of Arts (B.A.) from St. Thomas University (CA)
Sommelier from George Brown Polytechnic

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Moncton Metropolitan Area, Canada Job Level : N/A Designation : Director of Field Sales at Green Hedge Education and Distribution
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Eric

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Eric take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Eric

Personality Compatibility


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