Eric Manning in

Eric Manning

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Director of Field Sales at Green Hedge Education and Distribution
📍 Greater Moncton Metropolitan Area, Canada

Eric Manning is a results-driven sales leader with over 27 years of combined experience in Canadas beverage alcohol and cannabis industries. As Director of Field Sales, he specializes in route-to-market strategies, leveraging data to inform decisions and building high-performing teams. He holds a Sommelier certification from George Brown Polytechnic.

His professional passion for the beverage industry is underscored by his formal education as a Sommelier. He is a bilingual communicator, fluent in English and French, who thrives on fostering collaboration and trust within his teams and with partners. He actively promotes professional development for himself and his colleagues.

Unique fact: Eric possesses deep, long-standing expertise in two separate, highly regulated consumer industries: beverage alcohol (20+ years) and cannabis (7+ years).

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Experience
23 Years
Current Role
Director of Field Sales
Location
Greater Moncton Metropolitan Area, Canada
Personality Overview

How Eric shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Eric cares about

Cannabis Market Growth
Drives in-field execution plans to expand distribution and sales for cannabis brands, recently doubling the size of his sales team to meet growth demands.
Beverage Industry Trends
Possesses over 20 years of experience in the beverage alcohol sector, complemented by a formal Sommelier certification, indicating a deep interest in the field.
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Career

Work history

11-2024 - 12-2025
Director of Field Sales
Green Hedge Education and Distribution
5-2018 - 4-2022
National Account Manager - East
Organigram Inc
4-2018 - 11-2024
National Retail Sales Execution Manager
Organigram Inc
2001 - 4-2018
District Manager Atlantic Canada
PMA Canada
2001 - 2006
Sales Representative (New Brunswick & Prince Edward Island)
PMA Canada
In the press

Media appearances

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Education
1995 - 1999
Bachelor of Arts (B.A.)
St. Thomas University (CA)
Sommelier
George Brown Polytechnic
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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