Eric Ober

Wildcard
DISC Type : csi

Vice President, Integrated Marketing at Live Nation Entertainment

New York, New York, United States

Overview

Eric has no verified overview

Personality Overview

Requires Proof

ROI Driven

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Eric has no verified topics they care about

Media Appearances

Eric has no verified media appearances

Work History

1-2014
Vice President, Integrated Marketing at Live Nation Entertainment
1-2011 - 12-2013
Senior Director, Marketing Solutions at Live Nation Entertainment
1-2005 - 12-2010
Director, Marketing Solutions at Live Nation Entertainment
Branding Consultant at Landor & Fitch
Account Planner at McCann Erickson

Education

BA from Stony Brook University

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Integrated Marketing at Live Nation Entertainment
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Eric

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Eric take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Eric

Personality Compatibility


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