Eric Raarup in

Eric Raarup

Energizer · DISC type I
Vice President - Sales and Marketing at RBA, Inc.
📍 Minnetonka, Minnesota, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Vice President - Sales and Marketing
Job Level
Senior
Location
Minnetonka, Minnesota, United States
Personality Overview

How Eric shows up

Relationship Oriented
Informal
Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Priorities

Topics Eric cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2023
Vice President - Sales and Marketing
RBA, Inc.
2-2019 - 3-2023
Vice President, Digital Experience and Commerce
RBA, Inc.
2-2017 - 2-2019
Vice President Of Business Development
RBA, Inc.
1-2012 - 11-2013
Chief Marketing Technology Officer
Avtex Solutions, LLC
9-2009 - 1-2012
Senior Vice President Technology and Marketing
Avtex Solutions, LLC
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1988 - 1992
BA
Colorado College
Education details unavailable
University of Minnesota
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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