Eric Read

Wildcard
DISC Type : sci

Managing Director at Baker Truck Equipment Co.

Columbus, Ohio Metropolitan Area, United States

Overview

Eric has no verified overview

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Eric has no verified topics they care about

Media Appearances

Eric has no verified media appearances

Work History

11-2019
Managing Director at Baker Truck Equipment Co.
9-2017 - 11-2019
General Manager at Baker Truck Equipment Co.
7-2015 - 9-2017
General Manager - Wholesale Buyer at McDonald Automotive Group
8-2014 - 7-2015
Law Clerk at Springman, Braden, Wilson & Pontius
1-2011 - 6-2012
Office Manager at MOTIF Design Solutions

Education

2012 - 2014
Juris Doctorate from University of Arkansas at Little Rock, William H. Bowen School of Law
2014 - 2014
Visiting Scholar from University of Denver - Sturm College of Law

More Information

Social Presence :

Prographics :

Exp : 13 Location : Columbus, Ohio Metropolitan Area, United States Job Level : Mid-senior Designation : Managing Director at Baker Truck Equipment Co.
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Eric

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Eric take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Eric

Personality Compatibility


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