Eric Smith

Energizer
DISC Type : I

Vice President, Calendar Innovation and Field Marketing at Church's Texas Chicken

Atlanta, Georgia, United States

Overview

Eric has no verified overview

Personality Overview

Informal

Relationship Oriented

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Eric has no verified topics they care about

Media Appearances

Eric has no verified media appearances

Work History

8-2025
Vice President, Calendar Innovation and Field Marketing at Church's Texas Chicken
8-2023 - 3-2025
Vice President, Product Innovation and Menu Strategy - Arby's at Inspire
5-2018 - 7-2023
Head of Consumer Insights at Inspire
1-2017 - 4-2018
Senior Director, Core Menu Strategy at Arby's
12-2014 - 12-2016
Senior Director, Brand Management at Arby's

Education

BS from University of Florida
MBA from UNC Kenan-Flagler Business School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Vice President, Calendar Innovation and Field Marketing at Church's Texas Chicken
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Eric

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Eric take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Eric

Personality Compatibility


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