Erica Brigance

Questioner
DISC Type : c

Vice President, Strategic Products and Analytics at ArcBest

Fort Smith, Arkansas, United States

Overview

Erica Brigance is the Vice President of Strategic Products and Analytics at ArcBest, where she has worked for over 20 years. She leads teams in applying AI and data science to logistics, focusing on planning, routing, and pricing. Erica holds an Executive MBA from the University of Arkansas.

Outside of her professional role, Erica is passionate about community service, leading her team in volunteer activities for organizations like the Community Services Clearinghouse. She enjoys connecting personally with her team over coffee and spending time outdoors with her family.

She has spent her entire two-decade career at ArcBest, beginning as a software developer right after college.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Logistics
Actively promotes using AI to create smarter, more connected supply chains, focusing on practical applications like intelligent pricing and routing.
Data Science
Views data science as a transformative force in the supply chain industry and has participated in panels discussing its impact.
Team Leadership
Believes in building personal connections, scheduling one-on-one coffees with team members to foster relationships and discuss projects.

Media Appearances

Erica Brigance wins Supply & Demand Chain Executive's 2022 Women in Supply Chain Award. Featured in ArcBest Blog (arcb.com)

See Now

ArcBest | Facebook – As we continue to celebrate Women’s History Month we highlight Erica Brigance. Featured in Facebook

See Now

Work History

2-2025
Vice President, Strategic Products and Analytics at ArcBest
1-2022 - 2-2025
VP, Data Science at ArcBest Technologies
4-2019 - 1-2022
Director Of Information Services at ArcBest Technologies
8-2015 - 1-2022
Associate Director, Customer Experience at ArcBest Technologies
3-2015 - 8-2015
Senior Manager, Customer Experience at ArcBest Corporation

Education

2019 - 2021
Executive MBA from University of Arkansas
2000 - 2004
Bachelor of Science (B.S.) from Arkansas Tech University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Fort Smith, Arkansas, United States Job Level : Senior Designation : Vice President, Strategic Products and Analytics at ArcBest
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Erica

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Erica take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Erica

Personality Compatibility


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