Erica Fink

Questioner
DISC Type : c

VP, Head of Development, Documentaries at Imagine Entertainment & Television

New York, New York, United States

Overview

Erica Fink is the VP and Head of Development for Documentaries at Imagine Entertainment. An accomplished journalist and newsroom leader, she has a proven track record of launching successful streaming news networks for major media companies like NBC News and CNN. She is a graduate of Cornell University.

Her work consistently explores complex, impactful subjects. She has a demonstrated passion for stories at the intersection of technology, business, and human rights, as well as a focus on environmental issues through her documentary projects. Her career reflects a commitment to in-depth, investigative storytelling across multiple platforms.

She was the executive producer on an award-winning documentary short about the Vaquita, the worlds most endangered marine mammal.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Documentary Development
Currently leads documentary development at Imagine Entertainment and has a history of producing award-winning, impactful documentary shorts and series.
Streaming Content Strategy
Has extensive experience launching and leading streaming platforms from the ground up at both NBC News (NBC News Now) and CNN (CNNMoney Live).
Investigative Journalism
Her work includes an Emmy-nominated investigation into sexual assault at Uber, showcasing her commitment to accountability and in-depth reporting.

Media Appearances

Erica has no verified media appearances

Work History

5-2023
VP, Head of Development, Documentaries at Imagine Entertainment & Television
4-2020 - 5-2023
Director of Development, NBC News Studios at NBC News
7-2018 - 4-2020
Founding Executive Producer, NBC News Now at NBC News
2-2018 - 7-2018
Supervising Producer, CNNMoney Live & Exec Producer, "Mostly Human" at CNN
3-2016 - 2-2018
Supervising Producer, CNN Tech at CNN

Education

Education details unavailable from Cornell University
Education details unavailable from The Bronx High School of Science

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Senior Designation : VP, Head of Development, Documentaries at Imagine Entertainment & Television
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Erica

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Erica take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Erica

Personality Compatibility


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