Erica Graham

Examiner
DISC Type : cs

Director, Paid Media at At Home Group Inc.

Dallas-Fort Worth Metroplex, United States

Overview

Erica has no verified overview

Personality Overview

Overcautious

Status Quo Seeker

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

2-2024
Director, Paid Media at At Home Group Inc.
1-2020 - 2-2024
Senior Media Manager at At Home Group Inc.
4-2019 - 1-2020
Media Planning at The Richards Group
5-2017 - 4-2019
Print & Digital Media Specialist at The Richards Group
9-2015 - 5-2017
Media Supervisor at Spark Foundry

Education

2009 - 2011
M.A. from The University of Texas at Austin
2006 - 2009
B.S. from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director, Paid Media at At Home Group Inc.
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Erica

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Erica take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Erica

Personality Compatibility


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