Erica Groussman

Observer
DISC Type : ic

Founder & CEO at TRUBRANDS

Miami Beach, Florida, United States

Overview

Erica has no verified overview

Personality Overview

Assertive

Example Seeker

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

3-2016
Founder & CEO at TRUBRANDS
5-2024
Member Board of Directors at Simply Better Brands
8-2006 - 1-2010
Public Relations at Deco Entertainment
6-2008 - 1-2009
President, Founder at PlugIn

Education

2003 - 2007
Education details unavailable from UCLA

More Information

Social Presence :

Prographics :

Exp : 12 Location : Miami Beach, Florida, United States Job Level : Leadership Designation : Founder & CEO at TRUBRANDS
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Erica

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Erica take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erica

Personality Compatibility


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