Erica Hartman

Sharpshooter
DISC Type : CD

Director of Business Development at SFE- Southwest Foodservice Excellence

Morristown, New Jersey, United States

Overview

With over 25 years in education, Erica Hartman is the Director of Business Development at SFE. She has deep expertise in education technology, large-scale deployments, and data interoperability from her time at GoGuardian and as a technology director for public schools. She has a Supervisor Certificate from Rutgers University.

Outside of work, Erica is a competitive pickleball player and a "Super Host, " likely for a property at the Jersey Shore where she enjoys spending time with her two daughters. She is also the owner of a rescue dog and actively engages with educational associations in New Jersey and Connecticut.

Erica recently made a career pivot from "filtering and firewalls to feeding students, " applying her tech background to student foodservice.

Personality Overview

Fast But Analytical

Rigorous & Demanding

Thorough Evaluator

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

Education Technology
Has over 20 years of experience as an EdTech leader, including roles as Director of Technology Integration and subject matter expert for GoGuardian and iboss.
Student Wellness
Her current role focuses on "fueling student learning, " and she has past expertise in student mental health, well-being, and digital safety.
Operational Excellence
Her professional headline emphasizes connecting school districts with solutions that drive operational excellence, a key theme in her business development role.

Media Appearances

Erica has no verified media appearances

Work History

9-2025
Director of Business Development at SFE- Southwest Foodservice Excellence
11-2024 - 9-2025
Senior SLED Account Executive at iboss
4-2024 - 11-2024
Regional Sales Manager at Kajeet
3-2022 - 3-2024
Subject Matter Expert for CTOs; EdTech Leader on the Revenue/Strategy Team at GoGuardian
7-2015 - 3-2022
Director of Technology Integration at Morris School District

Education

2011 - 2013
Supervisor Certificate from Rutgers University
2008 - 2009
E-Learning Instructor from University of Wisconsin-Stout

More Information

Social Presence :

Prographics :

Exp : 14 Location : Morristown, New Jersey, United States Job Level : Mid-senior Designation : Director of Business Development at SFE- Southwest Foodservice Excellence
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erica

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They can take decisions very fast if you manage to convince them.
  • Can Erica take some risk or not?

  • The risks don’t matter much to them.

You And Erica

Personality Compatibility


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