Erica is the Director of Strategic Partnerships at AppDirect, focusing on telecom and cloud solutions. With a background as a Senior Channel Manager, her expertise lies in developing VAR and MSP partners. Colleagues and clients consistently describe her as diligent, professional, skilled in relationship development, and having a high-integrity work ethic.
Erica is deeply committed to supporting causes close to her heart, particularly cancer research. She actively uses her professional network to promote charitable events, encouraging executives and suppliers to connect for a good cause and drive donations for crucial research initiatives.
A former client was so impressed with her integrity and knowledge that she successfully won their business back for her previous company.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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