Erica Hering-Kovacs in

Erica Hering-Kovacs

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Director of Strategic Partnerships at AppDirect
📍 Cincinnati, Ohio, United States

Erica is the Director of Strategic Partnerships at AppDirect, focusing on telecom and cloud solutions. With a background as a Senior Channel Manager, her expertise lies in developing VAR and MSP partners. Colleagues and clients consistently describe her as diligent, professional, skilled in relationship development, and having a high-integrity work ethic.

Erica is deeply committed to supporting causes close to her heart, particularly cancer research. She actively uses her professional network to promote charitable events, encouraging executives and suppliers to connect for a good cause and drive donations for crucial research initiatives.

A former client was so impressed with her integrity and knowledge that she successfully won their business back for her previous company.

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Experience
25 Years
Current Role
Director of Strategic Partnerships
Job Level
Mid-senior
Location
Cincinnati, Ohio, United States
Personality Overview

How Erica shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Erica cares about

Strategic Partnerships
Her career is centered around building and managing strategic relationships with technology partners, including VARs and MSPs.
Channel Sales
She has extensive experience in senior channel sales roles, focusing on enabling and supporting a network of sales partners.
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Career

Work history

4-2024
Director of Strategic Partnerships
AppDirect
1-2023 - 4-2024
Sr Channel Manager
AppDirect
9-2021 - 1-2023
Sr. Channel Sales Manager
AppDirect
10-2020 - 9-2021
Sr Partner Manager
Microcorp
7-2016 - 10-2020
Strategic Partner Manager
Microcorp
In the press

Media appearances

AppDirect Doubles Down on Provider Success, Marketplace Expansion, and “B2B Everything Store” Vision with Strategic Leadership Hire. Featured in Business Wire
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AppDirect wants to be a one‑stop‑shop for IT partners. Featured in Channel Dive
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Education
Education details unavailable
Xavier University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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