Erica Hering-Kovacs

Go-getter
DISC Type : d

Director of Strategic Partnerships at AppDirect

Cincinnati, Ohio, United States

Overview

Erica is the Director of Strategic Partnerships at AppDirec, specializing in channel sales and telecom solutions. With a background at MicroCorp and Cincinnati Bell, she has a proven track record in partner management. People often describe her as diligent, professional, self-motivated, and a person of high integrity.

Outside of her professional role, Erica values her work relationships deeply, considering her colleagues to be like a second family. She appreciates personal development and enjoys listening to speakers who are both relaxing and motivating, showing an interest in positive and encouraging content.

She is known for turning around struggling situations, having successfully rebuilt a difficult customer module and won back lost business in a previous role.

Personality Overview

Direct & Candid

Fast-Paced

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Channel Partnerships
Her entire career, including her current Director role, is focused on building and managing strategic channel and partner relationships in the technology sector.
Sales Enablement
She has actively promoted resources like "Sales Desk as a Service" webinars, indicating a focus on empowering sales partners with effective tools and knowledge.
Team Gratitude
A recent post from an event highlights her deep gratitude for her colleagues, who she describes as being instrumental to her journey and like a second family.

Media Appearances

Erica has no verified media appearances

Work History

4-2024
Director of Strategic Partnerships at AppDirect
1-2023 - 4-2024
Sr Channel Manager at AppDirect
9-2021 - 1-2023
Sr. Channel Sales Manager at AppDirect
10-2020 - 9-2021
Sr Partner Manager at Microcorp
7-2016 - 10-2020
Strategic Partner Manager at Microcorp

Education

Education details unavailable from Xavier University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Cincinnati, Ohio, United States Job Level : Mid-senior Designation : Director of Strategic Partnerships at AppDirect
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Erica

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Erica take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Erica

Personality Compatibility


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