Erica Hickey Shefchik in

Erica Hickey Shefchik

Enthusiast · DISC type i
VP of Marketing at Nicolet National Bank
📍 Green Bay, Wisconsin Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
32 Years
Current Role
VP of Marketing
Job Level
Senior
Location
Green Bay, Wisconsin Metropolitan Area, United States
Personality Overview

How Erica shows up

Amiable & Agreeable
Story Driven
Optimistic

They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Erica cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2024
VP of Marketing
Nicolet National Bank
1-2022 - 2-2025
Director of Brand Marketing
Nicolet National Bank
5-2016 - 2-2022
Brand Advisor
Nicolet National Bank
5-2000 - 5-2016
VP-Marketing Officer
Baylake Bank
5-2000 - 6-2005
New Markets Coordinator
Baylake Bank
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2010
Graduate
Graduate School of Banking
1995 - 2000
BA
University of Wisconsin-Eau Claire
1998 - 1998
Certificate
Southern Denmark School of Business and Engineering
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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