Erica Lavi

Energizer
DISC Type : I

Vice President, Director of Analytics & Optimization at VML

Laguna Niguel, California, United States

Overview

Erica has no verified overview

Personality Overview

Relationship Oriented

Believer

Imaginative

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

1-2024
Vice President, Director of Analytics & Optimization at VML
11-2021 - 12-2023
Vice President, Director of Analytics & Optimization at Wunderman Thompson
10-2020 - 11-2021
Director Of Analytics at Wunderman Thompson
1-2015 - 10-2020
Director Of Analytics at Mirum Agency
5-2014 - 12-2014
VP, Digital Analytics at WebHue

Education

Education details unavailable from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 11 Location : Laguna Niguel, California, United States Job Level : Senior Designation : Vice President, Director of Analytics & Optimization at VML
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Erica

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Erica take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Erica

Personality Compatibility


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